“Gold? All over?” M asks James Bond upon hearing how Jill Masterson died in 1964′s Goldfinger. While Bond goes on to explain that the gold coating on Ms. Masterson caused her to die of “skin suffocation”, the same fate will not befall the next iPhone. But only because the iPhone will not require oxygen. Yes, there will be a gold iPhone. That’s the latest I’m hearing from multiple sources, suggesting the same thing, more like the old gold iPod mini. (Incidentally, this model of the iPod mini was the shortest-lived, presumably because it was less popular.) The gold tone also apparently shifts depending on how light is hitting it. Apple has a tradition of offering the simple choice: black and white (or “slate” and “silver” if you prefer for the iPhone 5) for their flagship device. Gold simply seemed too gaudy, perhaps even tacky. But gold is one of the most popular after-market color adjustments for current iPhones (including gold cases). I think one more reason why we’re seeing this golden iPhone now may be related to the rumored “iPhone 5C” device — that is, the lower-cost iPhone. How Apple might differentiate the rumored iPhone 5S from the rumored iPhone 5C? Beyond speed and price, color seems likely to be a key differentiator. It’s entirely possible that Apple decided to keep the focus on white and black (again, silver and slate) for the high-end model, while choosing more playful colors for the lower end. But some people, bored of black and white, may have opted for the 5C simply to add some color to their iLives. So the gold iPhone 5S (with a white front plate, one would assume) would seem to be a decent compromise in that scenario. Update: A number of folks have noted that a gold iPhone would likely do well in the Chinese and Indian markets as well, where the color is very popular. This is especially interesting given the talk about the “iPhone 5C” being key in these markets as well.Another thought: given Apple’s recent push to play up their California affiliation (the new OS X naming scheme, the “Designed by Apple in California” ad campaign, etc) maybe the gold iPhone could continue this trend. California is, after all, “the Golden State”. 译文 谁看过 007 系列之金手指？没错，里面那位死于皮肤窒息的 M 女郎，Jill Masterson，全身被世界巨富 Goldfinger 涂满金漆。只不过，这次相同的命运即将发生在新版 iPhone 上。 是的没错，金色的 iPhone！但为何是金手指 iPhone 呢？因为指纹识别...... 据多方消息来源和配件生产商透露，金色会是新版 iPhone 的其中一个选择，类似于以前金色版的 iPod mini（存活时间最短的 iPod，可能是因为它不够受欢迎），它的色调会根据阳光的强弱而变化。 iPhone 一贯的颜色选择就和它的设计一样，简单就是最好的，白色和黑色（iPhone 5 的银色和炭黑，如果你坚持的话）一直是 iPhone 的主色调，而金色，似乎总是和“俗气、华而不实”搭上关系，但事实是，金色的 iPhone 保护套在市场上却非常受欢迎。 另一个金色出现的原因，可能和传闻的廉价iPhone 5C有关。关于在如何区分 iPhone 5S 和 iPhone 5C 的问题上，除了材质和价格，颜色绝对是一个关键的区别点。苹果完全有可能为了中高端用户而保持黑白配色的风格，而为低端用户提供更多好玩的颜色选择。有些用户甚至可能会为了给自己生活增添一些色彩而选择购买金色的 iPhone 5C，所以这些假设中最理想的结果就是，推出一个前板白色背后金色的 iPhone 5S。 题外话，很多人之认为有金色版 iPhone，是因为金色在中国和印度市场都非常受欢迎，并且 iPhone 5C 的目标市场正是这些发展中国家。另一个纯猜想是，iPhone 背面的格言“Designed by Apple in California”的延续使用，与金色 iPhone 或许有关，毕竟加利福尼亚（California）被大家称作“金州”（the Golden State）。
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