摘要：为大家第一时间带来4月20日雅思写作考试真题范文。本次大作文考的是社会类话题，观点讨论型，探讨广告的经济与社会影响。请看本文中的各方神圣是如何展示他们的写作高招的。
Some people think advertising may have positive economic effects. Others think it has social effects because individuals are not satisfied with who they are and what they have. Discuss both views and give your opinion.
广告对经济有积极影响还是对社会有消极影响？讨论并给出你的观点
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1、参考范文：
Advertising has many positive economic effects, but it also has some negative effects on the society, because it will make people feel dissatisfied about who they are and what they have.
In modern society, advertising boards or screens can be seen around every corner of megacities. Obviously, advertising plays an indispensable role in stimulating the sales of products. While every coin has two sides, excessive exposure to advertisements produces negative effects on the society and individuals as a whole.
It must be admitted that due to the promotion of products, manufactures are able to achieve abundant profits. In such an information-driven global market, it is advertising that enables consumers from different countries to be informed of the functions and features of consumption goods made in both locals and abroad. Without advertising campaigns, firms can hardly enlarge the circle of their customers and survive in fiercer competitions. What's more, as tax payers, they tend to make more contributions to the growth of government revenue for their higher gains.
On the other hand, some people cannot help wondering the drawbacks of advertising industry since it may lead to unhealthy lifestyle. It is a common practice for advertisers to design a romantic and exciting life or exaggerate the benefits of certain products. For example, models wearing the latest dress and the most attractive high-heels with a limited handbag seem the shinning diamond in the sun. As a consequence, customers especially the younger generation become unsatisfied with what they already have and are likely to waste time and money on trying fancy goods.
However, as far as I am concerned, consumers' real demands determine their purchase decision. That is to say, advocates of advertisement's negative impacts neglect the fact that in some situations, buyers hold higher expectation of a product or their purchases are based on impulses rather than reason. Therefore, the efforts of manufactures to promote their goods are not to blame. Besides, related laws should be launched to ensure that there is no deception in any advertisement and promote highly healthy competition among producers.
2、参考范文
话题分析
Brainstorming部分，营销的经济效益特别好想：
介绍产品特点，鼓动消费者去购物，从而促进经济发展
社会效应这一边才是难度所在：
潜在的社会矛盾可能由此而生，因为一些广告的目标群体就不包括穷人，那么穷人就会觉得被直接无视，对名牌啊，社会啊，和他们自己都会心生不满
最后我的观点，也不太好想：
我觉得这两种影响都是存在的，而决定这两种影响是否存在的关键因素其实是消费者如何看待广告营销这事。（其实就是那个“心中想的是啥，眼里看到的就是啥”的道理嘛——）如果想消除一下这些负面的影响，比较简单的方法就是让广告只是单纯的介绍功能，而不能搞一些那种“爱她，就带她去xxxx”这种带有暗示性的宣传，这确实会让一些人自卑哦——
第一段，同义改写
When it comes to the effects of advertising, some people believe that advertising will boost the economy, but others believe that some social effects, such as psychological imbalance, may occur due to advertising.
第二段，说一下经济效益
On one hand, advertising can stimulate consumers to purchase more goods and boost the economy as a result. It is acknowledged that the purpose of advertising is to introduce features and characteristics of products to consumers through various channels, such as television, radio, and Internet. When consumers see some new items in advertisements, some of them will decide to buy those new items to meet their demands. Then, such purchasing behaviors will help manufacturers earn more profits and allow them to expand their business, which benefits the economy.
第三段，解释一下为啥人们看完广告会不满
On the other hand, some negative social effects do exist from advertising. Currently, many famous or even luxurious brands spend a large amount of money on advertising in order to make them more influential among consumers. However, for poor consumers, they may not afford any luxurious item they see in advertisements. Then, the fact that some consumers, especially poor consumers, are neglected by those brands can account for why they feel unsatisfied with those brands, the society and themselves.
最后一段，我写的比较多，感觉我要讲的道理确实解释起来不是那么一两句话能搞定的……
From my own perspective, these economic and social effects of advertising do exist at the same time. If consumers just regard advertisements as a source of information about new products, it will boost the economy; if consumers feel jealous of figures in advertisements and complain about their own low life quality, it will lead to some social conflicts potentially. In order to avoid such negative consequences, governments need to filter some improper contents in advertisements. For example, some advertisements suggest that one's life may be boring and tedious if s/he does not spend money on buying items recommended, due to which governments need to better regulate advertisements to reduce such negative effects.
3、参考范文：
Long gone are the days when the sale of a product was mainly determined by the demand of consumers. Advertisements have come to exert an increasingly important role in stimulating the sale. Some cannot help wonder whether advertisements benefit both the economy of a society and individuals on whole.
Some hold the view that an advertisement is in itelf evil. The desire of manufacturers to maximize profits has made them indifferent to the interests of both the public and individuals. The promotion by these manufacturers is one of the ways to cheat people of their pocket money. However, all of these are the common prejudices that some people harbor against promotions. As a matter of fact they are unsatisfied either because they have too much expectation for a product or because their purchases are based on impulses rather than reason. Thus, the efforts of manufacturers to promote their products are not to blame. On the contrary,allowing us to know how a product can render our life convenient, advertisements benefit us by making our demands fully met.
Manufactures also are fully justifie publicizing their products. Related laws ensure that there will not be any so-called exaggeration and that any attempt by a company to deceive will be severely punished. Highly competitive and mature global market means any company cannot survive if it fails to attach due importance to promotion. The market department of a company is as important as other departments. Thus, how can we suppose the economy to prosper if there is no advertisement? Media thrive on advertising costs that manufacturers pay. Manufacturers, whose sale rely heavily on advertisement, pay taxes that are an indispensable part Of the government revenue.
In conclusion, the statement that advertisements have negative social influence does not stand close scrutiny. They benefit the society and individuals on the whole. Related laws means ensure that there is no act of deception in any advertisement and highly competitive market necessitates promotion.
4、参考范文
解析
本次考试是关于对广告的看法。对广告，我们平时讨论都很多，一般是爱恨交加的情绪，因此烤鸭不会没有思路。纵观雅思近年考试，广告类话题出现频率很高，大家备考应该多关注这个话题。比如：
n Researchers show that overeating is as harmful as smoking. Therefore, advertising for food products should be banned, in the same way as the cigarette advertising is banned in many countries. To what extent do you agree or disagree?（2014/11/13）
食品广告是否应该和香烟广告一样被禁止？
n Advertising discourages us from being different individuals by making us all want to be and to look the same. Do you agree or disagree? （2012/10/27; 2015/7/11）
广告让我们变得相同，从而失去个性，你同意吗？
n Nowadays, there is a large amount of advertising aimed at children. Some people think they have negative effects on children and should be banned. To what extent do you agree or disagree?（2016/2/20; 2014/4/24;2016/7/9）
针对孩子的广告应该禁止吗？
广告话题，老雅总结以下观点，供烤鸭参考。
广告可传递信息（informative）
广告鼓励人们消费，有利于社会经济发展
而且设计美观，可以给我们的生活增添亮色，具有美学效果（aesthetic）
广告往往夸大其辞（exaggerating），误导性强（misleading），从而让消费者上当受骗。
广告往往通过各种方式制造消费欲望，让消费者花钱购买很多不必要的商品（buy things they do not really need），从而引发一系列社会问题（social problems）。
广告往往显示社会差异，容易让人失去心理平衡。
本次考试对广告的影响加以具体限定：即广告有利于经济发展，同时广告会引起人们对自己的现状不满足。要求讨论双方观点，然后给出自己的观点。
7分范文
Nowadays we cannot go anywhere without seeing advertisements of one kind or another. The penetration of advertising into our life has gone so far that sometimes we even feel amazed by its ubiquity. Advertising is, of course, very useful, informing us about what to buy, where to buy and how to buy, but it also has negative effects on individuals.
（1） 本段以描写广告的普遍性来引入话题。
（2） Advertisements of one kind or another这样那样的广告（各种各样的广告）
（3） Penetration 深入 （n.）
（4） Ubiquity 无所不在（n.） ubiquitous 无所不在的（adj.）
（5） Inform 告诉
With attractive designs and images, advertising, on top of being informative, tries to persuade people to spend money on the commodities or services it promotes. This is important to the economic development of a country. As a matter of fact, we can even find a close association between the strength of a country's economy and thevisibility of its advertising. The more advertisements are seen in a country, the more developed its economy is. The reason is simply that advertising encourages people toconsume, even more than is necessary for them, and consumption, as our economics textbook would tell us, is key to the economic development.
（1）本段讨论广告对经济发展的作用：先从两者的联系谈起，然后从理论上论证。当然，老雅的理论也是非常浅显的，而且不会去深入，比如为什么消费就有利于经济发展？这个问题老雅说不清楚，也不需要说清楚。
（2）Informative 有信息量的
（3）Persuade 劝说
（4）Association 联系；联想
（5）Visibility 可见度；能见度
（6）Consume 消费
However, advertising may also bring about negative impacts on individuals as well as the society. For one thing, advertising may make us less content with what we have and what we are now and leave us craving hopelessly for those unattainablecommodities. I still remember a few days ago when walking in front of a supermarket, I saw how a little girl, with her eyes glued to an advertising board, pestered her mother for the expensive toy on it that her mother apparently could not afford. Advertising, then, while providing us with useful commodities information, also creates the unwanted desire at our heart and makes us unhappy. For another thing, lured by the promises of advertising, some people may choose to commit crimes, which then causes a lot of social problems. A student, for instance, may rob his classmate of an iphone 8, for he was told by advertising that iphone 8 is superior to its previous versions. Likewise, an official may take bribery to buy an expensive house by the lake because the advertising says the luxury of living there is superb.
（1）本段讲广告对个人和社会产生的坏影响：广告可能造成我们不满现状，导致不幸福；广告可能导致犯罪等社会问题。唐老师都通过恰当的举例来论证。
（2）Impact 影响
（3）Be content with… 满足于
（4）Crave for… 渴望
（5）Unattainable 不可获得的；不能实现的
（6）Glue to… 紧盯着……
（7）Pester for… 缠着要……
（8）Lure 诱惑……
（9）Be superior to… 比……好
（10）Superb 绝妙的
In my view, advertising is necessary in our economic life and therefore, it should not be banned. Yet those misleading advertisements ought to be well kept in check, and individuals should try their best to stay as far as possible away from the negative effects of advertising.
（1）本段为结论段，提出自己的观点。
（2）Misleading 误导性的
（3）Keep…in check 控制…… |
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