Business Assessment Checklist
Your markets
Which markets, or market segments, are most profitable?
What plans do you need to attack new markets?
Are existing markets saturated?
Who makes up your markets
Your products and services
Do they meet customer requirements?
Which are the most profitable?
What about price, service and quality issues?
Your marketing effort
Are your existing marketing methods right?
How much do they cost?
How do you target potential new customers?
Your competition
Who are they?
What are their strengths and weaknesses?
How do customers compare you and your competitors?
What are your strengths and weaknesses?
Your suppliers
What are relationships like?
Do you work with them to improve their quality of supply to your business - and thus to your customers?
Finance and cashflow
How does your cashflow forecasting system work?
Is it accurate?
What about your profit forecasts - do you keep them up to date and monitor performance?
Do you maintain tight budgetary control on financial matters?
Premises and equipment
Will your premises cope with your plans?
Are they used to best effect?
Is your equipment up to date?
How will you find any improvements?
People
Do you have the right people to achieve your objectives?
Do they know what is expected from them in achieving those objectives?
Do you operate a training and development plan?
The management team
Who are they?
What are their strengths and weaknesses?
Do they need training?
You
Do you know your own strengths and weaknesses?
Do you need training? |
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