Programme overview:
New to the School of Business and Economics in 2008, the MSc Service Science and Management is an innovative programme developed in conjunction with service organisations. It provides the opportunity to learn about a new business discipline that is increasingly in demand. A unique programme, the MSc Service Science and Management builds on the successful teaching of service and operations management within the School, as well as research in the field led by the Centre for Service Research (CServ) and the Centre for Research in Strategic Processes and Operations (XSPO). The first semester equips students with core understanding of services marketing, operations, HRM and technology; the second semester brings the different disciplines together in the form of readings, seminars and a live audit of a service that takes students into a service organisation. Optional modules provide a deeper understanding of individual areas eg, managing change (especially in terms of service transformation of companies), internet marketing, events management and tools on conducting research in services.
这是它开的课:
Semester 1: September – January
Core modules:
Service Operations and Systems 15 credits
Services Marketing and Revenue Management 15 credits
People and Organisations 15 credits
e-Service 15 credits
Advanced Seminars in Services by 15 credits
Service Practitioners and Researchers
Semester 2: January – May
Core modules:
Advanced Seminars in Services by 15 credits
Service Practitioners and Researchers
Auditing a Service 15 credits
Readings in Services Marketing 15 credits
Select two optional modules from:
Crisis, Change and Creativity in Organisations 15 credits
Events Management 15 credits
Internet Marketing in the Information Society 15 credits
Process Information Management 15 credits
Research Methodology 15 credits
Understanding Consumer Behaviour 15 credits
Summer: June – September
One option from:
Dissertation 30 credits
Consulting Practicum* 30 credits
Work-based Learning through Internship* 30 credits
Research Centres:
Centre for Service Research(CServ)
Physical Sciences Research Council (EPSRC)and BAE Systems
Exeter Centre for Research in Strategic Processes and Operations (XSPO)
